In this project, I rebranded Bloomie, a Swedish e-commerce brand offering indoor plant subscriptions. The challenge was to shift the perception from cute and affordable to premium and sophisticated, and to attract a younger urban audience through social media.The concept “Sexy Flower” draws inspiration from lingerie branding, combining sensuality, elegance, and warmth. The visual direction uses a muted color palette, refined typography, and intimate photography to evoke everyday luxury and transform Bloomie’s tone into something mature yet inviting.Deliverables included a patterned tissue paper, a plant nutrient bottle, and an outdoor sign, all designed to visualize how the new identity communicates beauty, calm, and exclusivity across touchpoints.