In this project, I worked on redefining the visual identity of Posca, the iconic acrylic marker by Mitsubishi Pencil Company. Since its debut in the 1980s, Posca has been linked to graffiti and street art, but its current identity feels broad and lacks focus. The aim was to reconnect the brand with its expressive and rebellious roots while appealing to modern artists who want to create and make an impact. The process involved redesigning the logo, refining it with the Swomp typeface, and preserving Posca’s classic colors for recognition and consistency.