This project explores a repositioning and visual identity for Roots of Malmö Kombucha, an kombucha brewing company. The aim was to move the brand away from a one-dimensional health drink perception toward a more accessible, personal, and celebratory expression. The visual identity was designed to feel considered yet relaxed and playful, with craftsmanship, quality, and recognisability at its core. Photography played a central role in the concept, shaping both the mood and the overall brand experience. To support the visual direction, physical drink prototypes were produced and photographed. The label system is built on a consistent structure, while each flavor is given its own distinct character through color and illustration. The result is a cohesive visual foundation that supports long-term brand development.